About us

About us

Brand Shooter was founded in 1992. Now it has more than 30 stores and retailers in Serbia, Bosnia and Herzegovina and Montenegro, as well as a wholesale showroom located in Belgrade.


It is characterized by high quality products, contemporary design and authentic style at affordable price. Brand was originally aimed at younger buyers, but over the time it evolved in more mature contemporary brand.


Shooter is part of Blue Store company which has more than 100 employees who are committed to offering it’s customers a high standard of excellence and quality while keeping affordability. Their goal is growth and development of brand Shooter and spreading it’s presence on global market.

Collections consist of clothing and accessories made of finest materials, unique detailing from most casual lines to classic.


Commitment, hard working and using innovative ideas in design have gained the brand exclusive appeal in domestic market.


Shooter embraces a youthful spirit and the freedom to express individual style.